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The new normal: Gay couple featured in Tide (Canadian) TV commercial

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  • The new normal: Gay couple featured in Tide (Canadian) TV commercial

    Is this “the new normal” (in Canada)?

    A same-sex couple’s playful banter over laundry detergent and
    “past mistakes” is the focus of this Tide laundry detergent
    commercial from Procter and Gamble — airing in Canada only.

    Watch:




    Cincinnati-based Procter & Gamble, makers of some of the world’s
    best known brands — including Charmin, Crest, Gillette, Pampers
    (and Tide) —
    said last month it openly supports marriage equality,
    and was taking a public stand in support of its LGBT workers.

    In October, General Mills launched a Cheerios campaign, also in
    Canada, with a television ad centering around a same-sex couple
    and their daughter.

    Source: www.lgbtqnation.com
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